Monthly Archives: March 2020

Deal with ‘Problems of Living’ as well as health and economic impacts

When we talk about disasters or a crisis, we often focus on the disruption and stress caused by the index event or occurrence itself. In the case of Covid19, it’s the health impact of the virus on people and communities. However, secondary stressors are circumstances, events or policies that are indirectly related to or are a consequence of an emergency event, which result in emotional strain among affected individuals and make it more difficult for them to return to what is perceived as normality. Examples of secondary stressors include ongoing financial strain, conflict in families and couple relationships, job insecurity and/or loss.

In this case, policies designed to contain the outbreak may have larger social and psychological consequences than the virus itself – at least at this stage …

Why people don’t wash their hands, or F*(! you, I won’t do what you tell me

If we prompt and form habits collectively, I think we’d be far more likely to embed these habits into our daily habits, and then we don’t need to think about them. We’d just do them. For ourselves, and by extension, for each other.

If Your Comms Message is Suboptimal, Change it. But Own it. Because This is All About Trust.

I wanted to highlight two recent changes in communications messaging from the Ministry of Health in the last few days, because I think they are good examples of what we need to focus on if we want to get the bigger picture of good messaging right in these times of Covid19. Responsive messaging builds trust. It’s sometimes difficult to do, but it’s almost always worth the effort.

Feeling anxious about COVID-19 / Coronavirus? This may help. Can you help?

It’s hard to know what to believe in a rapidly changing situation, when big decisions are being made at a pace that can feel bewildering. For those people that live with anxiety, these effects can be magnified, and for some who haven’t experienced anything like this before, anxiety can appear, which can be both confusing and alarming. Here’s a list of helpful resources.

Wellington, We Have A Problem …

It’s March 12. COVID19 is making its way around Europe. It has established footholds in the USA. Although some countries seem to have been largely successful in containing the spread of the virus, I think with the global declaration of pandemic by the WHO today has finally named the elephant in the room, the world’s worst kept secret. But it’s out there now.

So, what next?