Words Matter: How Communication Becomes Critical in Tackling Covid-19

I REMEMBER CLEARLY saying to Sarah, my wife, in March 2020:

“This is going to last a long time. My intention is to stick to the pillars of Structure and Empathy to guide the response and communication of it. I’m going to need your help. If I stray too far from that, can I please ask you to tell me?”

I had just started advising the New Zealand Government on strategic communication for the Covid-19 response: It’s been a long year, but it’s great to see much of the comms work (including my own) recognised in this Guardian piece, and contrasted with other country approaches.

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