When faced with an uncertain situation, an unsure person often looks to other people for guidance on how they should behave, or what they should believe. In this sense, uncertainty is the rocket fuel that activates and feeds the engine of social proof.
When thinking about another outbreak of COVID-19 in New Zealand spread through community transmission of the coronavirus, it’s more a question of when rather than if. And at this point, we would do well to remember that aside from better technologies to detect the virus, the only tools we have are all based on behaviour.
Thinking, Fast and Slow By Daniel Kahneman Buy on Amazon In this episode, I talk with Dr Ute Kreplin who is based at Massey University’s School of Psychology in New Zealand. In this conversation, we focus on Ute’s work on the Centre Stage effect. Here is the link to the paper we talk about in this week’s show: […]