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Tag Archives: behaviour

How to prepare for the impact of low-frequency events or HILFs

What can we do to prepare for the impact of low-probability occurrences but with the potential of huge impact? Climate change, solar flares, biological accidents or attacks, and technological malfeasance can all be included in this category – though the probability of these are changing al the time e.g. cyber attacks. Governments should invest in […]

Steady now FREE to read on Kindle Unlimited – Please Share!

It’s tricky trying to do what you love and also make a living. And although I’m busy doing what I love, the ‘making a living’ thing is proving to be a quite the challenge to crack. I’ve discovered that I love writing. Not academic writing: I can do it, but I wouldn’t describe my relationship […]

Preparing for Covid-19 in the Community When Borders Start to Re-Open

Let’s imagine that we have a vaccination campaign that has gone really well in New Zealand, with a high proportion of the population receiving the Pfizer / BioNTech jab. As more people get vaccinated, community protection also increases. Let’s also imagine that, globally, numbers of cases of Covid-19 have fallen dramatically, but pandemic coronavirus variants […]

Exiting Covid-19: Changing our relationship with the future

In my lengthy blog post yesterday, I talked about what the exit narrative for New Zealand may look like now we know more about the vaccination strategy. Thinking further about this, what I’ve realised is that the task is about changing New Zealanders’ relationship with the future. Let me explain. When the pandemic started, it […]

Now that the Vaccine Pathway is Clearer, What is the Exit Narrative?

This psychologically-informed post offers suggestions for reframing the current narrative for strategic, high level Covid-19 communications. My analysis describes the current successful minority influence approach, but also the risks of continuing along this path. I propose moving from a story of safeguarding to a narrative of the potential benefits that are unlocked through vaccine uptake […]

6 Tips to Help You Stick to Alert Level Guidance

In conditions of uncertainty, or when we are not entirely sure how to act or what to think, we look to others for cues on what we should be doing. This is where we all need to act as leaders. To practise physical distancing, to wear a mask if we can. To wash our hands. […]

How Quickly can the UK Variant of the Coronavirus Spread in a School Environment?

The latest Auckland outbreak and the associated Level 3 restrictions can give us a clue as to just how transmissible the UK variant of the coronavirus can be in a school environment. This concerns me. The big bang approach to schools re-opening in England on March 8 was first going to be supported with mandatory […]

Low Risk Does Not Mean No Risk: This is the Comms Challenge Now

Low risk doesn’t mean no risk.  This is the coronavirus comms challenge now.  Anger directed against what is essentially a highly mobile, adaptive and close to inanimate object whose sole purpose of being is to replicate itself quickly and widely doesn’t really make sense.  So we direct our ire towards the unwitting hosts of the […]

Cover Story for The Business Influencer Magazine

Really pleased to be featured as a cover story in the new issue of The Business Influencer magazine in the UK: “Lessons from New Zealand for the World.” “Most people have been looking for a clean break from the trials of 2020. The advent of safe and approved vaccines have given many hope that the […]

Alert Level Flexibility is the Key: That Means Down as Well as Up

The New Zealand Government has this afternoon taken the decision to lower the Alert Level of the Auckland Region to Level 2, and down to Level 1 in the rest of the country from later tonight. Auckland’s Level 2 will be reviewed further on Monday. Many people will be relieved. The fact that most children […]