Tag Archives: Behavioural insights

6 Tips to Help You Stick to Alert Level Guidance

In conditions of uncertainty, or when we are not entirely sure how to act or what to think, we look to others for cues on what we should be doing. This is where we all need to act as leaders. To practise physical distancing, to wear a mask if we can. To wash our hands. […]

When ‘Fitting In’ Beats Facts

When faced with an uncertain situation, an unsure person often looks to other people for guidance on how they should behave, or what they should believe. In this sense, uncertainty is the rocket fuel that activates and feeds the engine of social proof.