If you are working in comms right now, be specific. Be clear. Be concrete. Double-check your information before you put it out – your memory might not be so great either – not your fault, that’s just how memories can be.
I wanted to highlight two recent changes in communications messaging from the Ministry of Health in the last few days, because I think they are good examples of what we need to focus on if we want to get the bigger picture of good messaging right in these times of Covid19. Responsive messaging builds trust. It’s sometimes difficult to do, but it’s almost always worth the effort.