Tag Archives: comms

If Your Comms Message is Suboptimal, Change it. But Own it. Because This is All About Trust.

I wanted to highlight two recent changes in communications messaging from the Ministry of Health in the last few days, because I think they are good examples of what we need to focus on if we want to get the bigger picture of good messaging right in these times of Covid19. Responsive messaging builds trust. It’s sometimes difficult to do, but it’s almost always worth the effort.