The second discussion paper of the Koi Tū: The Future is Now Series, titled He Oranga Hou: Social cohesion in a post-COVID world, examines the critical issue of how New Zealand’s strong national unity during lockdown will become increasingly tested as economic consequences are more and more acutely felt. In mapping out the paths to return to the ‘new normal’, how do we ensure that social cohesion is maintained? I’m a co-author of this paper.
I wanted to highlight two recent changes in communications messaging from the Ministry of Health in the last few days, because I think they are good examples of what we need to focus on if we want to get the bigger picture of good messaging right in these times of Covid19. Responsive messaging builds trust. It’s sometimes difficult to do, but it’s almost always worth the effort.