Tag Archives: vaxxathon

Vaxxathon: Renewing social license through collective action & social proof 

The upcoming vaxxathon is the tonic that New Zealanders didn’t know they needed. But let’s break down why it makes sense from the perspective of some important psychological and social concepts, too. Collective / Individual action Although the ‘Team of 5 Million’ is a well-worn and accepted phrase, it’s fallen into disrepair in recent months. […]