Category Archives: Featured

My 30,000 Days Project

My heart has beaten almost 2 billion times. I have burned 1378 candles on all my birthday cakes. I have travelled around the sun 53 times – that’s about 50 billion kilometres. The moon has circled around me 706 times. I’ve been on the internet for over 31 years. And today, I am 19,301 days old […]

Two years later: Review and pivot

It’s been two years and three months since I started working to support people through the pandemic. Through this I helped to set up the pillars of the United against Covid-19 campaign, consulted to three Government Departments and many other public and private organisations, delivered so many webinar sessions I’ve lost count, written many Twitter […]

Omicron incoming

Prepare for surging case numbers over the next days to come. It will take some time for us to come to terms with this changing reality. Already, people are coming forward to be tested in greater numbers in Auckland – this will probably increase the number of identified cases in days to come. What can […]

Omicron: What Now?

Omicron is making its way around the world, and this is hard. Hard for everyone who has been looking forward to engaging with life again, everyone who is tired, and everyone who just wishes this was over. I hear you, I see you. It is difficult to think about this, but we must. We won’t […]

Shelf Life

It’s been a tough couple of years. I’m writing this at the start of November 2021, just to get some thoughts down on paper. I have noticed that my motivation has crashed over the last few days, and I’ve been wondering why. I’ve been feeling periodically tired for months now. But most of the time, […]

We need to talk about humiliation

The Government’s rhetoric about getting vaccinated has hardened. The conversation started with relying on intellectual arguments to convince people that getting vaccinated is the right thing to do through presenting data. It then moved to a persuasion stage, trying to understand the influence of emotions, and working through trusted connections to have conversations designed to […]

The New Covid Protection Framework: Initial Thoughts

The Prime Minister outlined the new Covid Protection Framework this morning. Here are some of the key points from a psychological point of view Outlining the new structure and how it will work will be helpful for most people. And it clear that the goal is to carry on vaccinating at speed and scale to […]

Messaging with some Bottle

Simple, clear messaging This is what has been what has been so successful in New Zealand’’s pandemic so far.  This is partly because the goal we were aiming for was clear – and that was elimination. And the Alert Level system was the process through which we got to that outcome. It was a complete […]

Vaxxathon: Renewing social license through collective action & social proof 

The upcoming vaxxathon is the tonic that New Zealanders didn’t know they needed. But let’s break down why it makes sense from the perspective of some important psychological and social concepts, too. Collective / Individual action Although the ‘Team of 5 Million’ is a well-worn and accepted phrase, it’s fallen into disrepair in recent months. […]